[Translation] A economic article about the social commerce industry in Korea

Original article: 위메프 "올 4분기 판촉비에 400억 투자"…소셜커머스 '쩐의 전쟁' 또 불붙었다

This is a economic article about the social commerce industry in Korea. I will list both my translation and Google' for comparison and fun.
Also, the names that Korean companies come up with is just silly!!!
(“we make price”, Coupang and Ticket Monster)

Mine
The company, “we make price” (위메프), decided to invest 40 billion won in various marketing campaigns including TV advertisements within the fourth quarter of this year. This means spending more than 60% of the total 62.9 billion won advertisement/sales promotion budget of last year in a single quarter. This is intended to establish a solid lead in the social commerce industry in which it form a 3 way race with  Coupang and Ticket Monster.

 Google
This notice has been "marketing war" in that silence once again for all the social commerce industry. The second round was triggered before marketing company mepeu above. Decided to put a total of 400 billion won various marketing costs such as TV advertising in the fourth quarter is coming up mepeu. The pouring of more than 60% in one quarter last year wrote Advertising 629 billion yen and sales promotion ratio. The pavement commitment to social commerce industry occupies obvious advantage in the three rivers that form the landscape, along with Kupang, Ticket Monster.

Mine
As its first move, “we make price” (위메프),  starts airing its TV ad with actress Shin Min Ah as its model. The Director of “we make price” (위메프),  ,Park yu-jin explains, on the 25th,  that “last year we garnered popularity with ‘It’s cheap’ ad using  Lee Seung Gi and model Shin Min-ah” and “This time we exchanged the model in our ad to promote the image of a more elegant shopping environment to the consumers”.

Google
The model starts with the dexterity of the month following the actress Shin Min Ah mepeu first TV ad above. Director mepeu bakyujin above 25 days "attracted great popularity in the last year, written by Lee Seung Gi and model yiseojin" cheap "advertising" and "at this time was to replace the advertising model to instill consumer image of a more elegant shopping area" he explained.

Mine
“we make price” (위메프) also drastically increased the size of its coupon and mileage budget in parallel with it TV ad. This means that they are planning an event similar to the “Black Price” and “Maximum low cost & 200% reward” events of last year. By giving away 50% of the purchasing price as mileage points and, in the case of the price was not the lowest, refunding the difference last year, they increased their membership to 14 million. “we make price” (위메프) increased their server capacity to more than double for this campaign.

Google
TV ads with coupons and reserve pay scale also greatly increase the above mepeu. The plan was conducted last year, 'Black-Price', similar to the "200% Guaranteed lowest 'type event. Expensive than its competitors earn points if 50% of the purchase price last year, and 14 million people has increased as the number of subscribers to open your promotions to compensate for the difference between two times above the mepeu. Recently raised more than double the server capacity for this event is above mepeu. 

Mine
Last year, the social commerce companies waged a fierce marketing competition and even took losses. While outwardly they have grown considerably, there are more than a few voices criticizing that it was Pyrrhic victory.    While, “we make price” (위메프) brought it a total of 78.582 billion won in sales last year, which is an increase of  239% compared to the previous year, it also incurred an operational loss of  36 billion won. Showing similar outcomes, Ticket Monster increased its sales to 114.884 billion won but lost 6.7 won after investing 21.8 billion won in marketing.

Google
Social commerce companies have waged a fierce marketing competition taking a loss last year. Growth looks small, but significantly did point out that "hurt our honor. Up to 78.582 billion won revenue last year, compared to last year, but found a 239% increase in operating loss of 36 billion won mepeu the above. Timon also committed to marketing costs to a 21.8 billion won in sales, but swooped ₩ 114,884,000,000 saw the loss of about 6.7 billion won. 
Mine
As a response, the social commerce companies were retraining from marketing which includes TV ads and focused on internal profitability. As a result, the operational profits reverted back to black.   “we make price” (위메프)  is said to generate a profit in the range of 2 to 4 billion won a month. The industry also views Coupang and Ticket Monster’s profit to fall in a similar range.
Google
For this year was focused refrain from marketing such as TV advertising and social commerce companies have to group the boudoir. The turnaround in operating income also thanks to this. Reported that raising the average monthly operating profit of 2 billion to 4 billion won for all levels above the mepeu. Kupang and Timon similar levels as the industry is seeing. 
Mine
The industry specialists view that  “we make price” (위메프), after determining that they have enough competitive advantage, is aggressively investing in marketing in order to gain an early lead. Until last month, they are maintained the lead in social commerce visitors for nine month straight and their first two quarters’ montly average sales figures was 130 billion won which is double their figures during the same period last year (70 billion won). Director Park says that “because of stable sole ownership structure on the part of Her Min former CEO, we have still enough have enough funds to use”.
 Google
That a certain amount of anonymity aggressive marketing investment for the competitive grip gatchwotdago own judgment and analysis of industry experts were certain gi mepeu is above. Social commerce unique visitors (UV) and maintained first place in consecutive nine months increased by two fold in the last half a year earlier than (700 billion won) the average monthly turnover of up to 130 billion won last month. Emphasized "a stable structure that has a 100% stake in heomin former representative also afford sufficient funding," said Director of the night. 

Mine
In response to this development, Coupang and Ticket Monster are still cautious. An insider at Coupang said “ at the present, we have no specific plans to respond and will continue our policy of focusing on profits”. However, considering that all three social commerce companies have similar market shares and there are rumors that foreign companies such as Amazon and Alibaba will enter our domestic market, the industry insiders view that it would not be easy to ignore “we make price”’s (위메프) actions.

Google
The reaction to this yet discreet Kupang and Timon said. Said, "will continue the current policy of no special response plans that focus on the substantial" Kupang officials. But that will not be easy to ignore the above mepeu a record pace as the three companies and a similar share of social commerce, is coming out in the country by foreign companies such as Amazon, Alibaba jinchulseol situation reports industry. 

Mine
An industry insider said “ As with the case last year in which Ticket Monster responded to “we make price”’s advertisement barrage with an ad using Suzy, the possibility that a marketing battle will occur is high”.   

Google
Industry insiders are "likely to last into the marketing campaign matbul fight happen as a barrage of ads above the straight helix mepeu Timmons wrote learn to fight back with ads resin," he said.


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